Marketing Management

Short course


£ 59 VAT inc.


  • Type

    Short course

  • Level


  • Methodology


  • Class hours


  • Duration


  • Start date

    Different dates available

This course is the 5th course in the Global Marketing Program, and is designed to assist non-marketing managers and business leaders in directing, or advising the marketing team in the development of marketing strategy and plans.

This very comprehensive course will provide you with a strategic overview of all the key aspects involved in marketing a business, from understanding your products and markets to managing the branding and promotional activities of the business.



Start date


Start date

Different dates availableEnrolment now open

About this course

Products and services benefits
Products and service profiling
Define USP
Marketing consumer goods
Marketing services
Marketing industrial goods
Customer segmentation
Customer profitability analysis
Competitor analysis
Measuring market share

Middle Managers seeking to advise on, or lead the marketing of the business.

There are no formal entry requirements for this course.

CERTIFICATION: - Global Management Academy Certificate.

Comprehensive Online leaning with additional downloadable resources, including learning manual and market analysis and planning workbooks.

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  • Marketing
  • Branding
  • Market
  • Marketing Management
  • Marketing Strategy
  • Marketing Tools
  • Marketing Analysis
  • Marketing Campaign
  • Marketing process
  • USP
  • Market Risk
  • Market Research
  • Market Share

Teachers and trainers (1)

James  Johnston

James Johnston

Director of Studies

James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.

Course programme

The content of this course includes:

  • Understanding the Marketing Process
  • Know your Products and Services
  • Understanding Product / Service Profitability
  • Knowing Your Core Competencies
  • Defining Your USP
  • Know your Customers
  • Using Market Research data
  • Selecting a best fit Segmentation Approach
  • Know your Competition
  • Knowing your Market Size and Market Share
  • Understanding strategic marketing
  • Applying Marketing Strategy to your Business
  • Applying the Marketing Mix to your Business
  • The Marketing Mix and Service Businesses
  • Selecting Pricing Strategies
  • Selecting sales channels
  • Understanding Promotional Strategies
  • Understanding Branding
  • Promoting your Business
  • Branding Your Business
  • Understanding Advertising
  • Understanding the Role of the Marketing Manager
  • Developing the Marketing Budget

Additional information

ACCESS DURATION: - 90 days from the date of purchase.

Marketing Management

£ 59 VAT inc.