Marketing Management
Training
In London
Description
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Type
Training
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Location
London
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Duration
4 Years
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Start date
Different dates available
This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career. The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively. Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest. Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
Facilities
Location
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About this course
One of the following (or an equivalent qualification): A levels – BBC International Baccalaureate – 28 points (minimum) Pearson BTEC Level 3 Extended National Diploma – DMM Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction In addition to one of the above, you should have: GCSEs – minimum grade 4 in Maths and English (grade C in grading system prior to 2017) If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.
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Subjects
- Corporate Strategy
- Access
- Quantitative Analysis
- Credit
- Network
- Design
- Innovation
- Marketing
- Marketing Communications
- Marketing Management
- Buyer Behaviour
- Digital Marketing
- Perspective
- International
- Global
- Communications
- Team Training
- Network Training
- Marketing Mix
Course programme
Subjects of study include:
- Business Practice for Marketing
- Buyer Behaviour
- Global Business Environment
- Marketing Principles
- Business Practice for Marketing
- Marketing Metrics
- Marketing Research
- Product and Brand Management
- Global Strategic Management
- Marketing Communications
- Marketing Management
- Marketing Planning and Strategy
You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Credit Level 4
Subjects of study include:
Plus two options from: Distribution and Retail, Ethics and Social Responsibility in Marketing, Marketing B2B, Marketing Services, Sports Marketing or other areas of business, including languages.
Credit Level 5
Professional experience or Study Abroad yearBetween Year 2 and 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.
Subjects of study include:
Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Interactive and Digital Marketing, Global Marketing Management, New Product Development or other business areas, including languages.
Credit Level 6
Marketing Management