Marketing MBA

• Developed in consultation with leading employers
• Recognised by the Chartered Institute of Marketing for maximum exemptions against the CIM diploma examinations
• Enables students to achieve a critical awareness of a range of contemporary issues and new developments in marketing
• The Master of Business Administration (MBA) is the world's premier business qualification
• Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills
• Companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisations
• There are two start dates each year - September or January
• All the MBAs have a strong practical and professional emphasis

The MBA is a means of enhancing your career prospects as well as opening doors for future middle and senior managers - our aim is that the Coventry University Business School MBA will enable you to meet your career aspirations successfully and quickly. All MBA students (regardless of their chosen route) study four core management modules but in the second semester MBA Marketing students specialise by studying relevant areas.

Semester 1
All MBA students study four core management modules. These are:

• Human Resource Management
• Marketing Management
• Financial Analysis & Decision Making
• Economic Environment of Business

Semester 2

Strategic Management (Studied by all MBA students.)
MBA Marketing students must choose a further threemodules from a list of modules relevant to their named MBA award. These are:

• Marketing Planning
• International Marketing
• Marketing Communications

Semester 3

During the final semester all students will undertake a module on Research Methods and either a company
internship or a dissertation in a specialist area relevant to their chosen MBA.

If the dissertation is chosen, staff members will supervise dissertations that fall within their area of expertise or alternatively, staff will suggest topics which lie within their specialist expertise.