Marketing Metrics: Measuring Marketing Performance

The Chartered Institute of Marketing

Training

In Cookham and London

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Given the importance of ‘the numbers’ for organisations – both commercial and not-for-profit – there’s never been a greater need for accountable marketing.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics.

This workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got, and who want to prove that their marketing actually works!

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Subjects

  • Marketing
  • ROMI
  • ROI
  • Marketing Metrics
  • Marketing Investment
  • Market activities
  • Marketing budget
  • ‘marketing optimisation
  • Marketing Plans
  • Social Media
  • Marketing Dashboard

Course programme

Learning outcomes
  • Design appropriate marketing metrics, with relevant formulae.
  • How to calculate ROI/ROMI (Return on Marketing Investment).
  • Establish links (statistical) between market activities, performance and results.
  • Determine what works and what doesn’t, and allocate your marketing budget accordingly, ie ‘marketing optimisation’.
  • Develop marketing plans with the emphasis on implementation, evaluation and feedback.
  • Measure the efficiency and effectiveness of strategic (customer) and tactical marketing (mix) activities – including digital/social media metrics and analytics.
  • Create a ‘Marketing Dashboard’ or ‘Scorecard’ to focus effort and assess both effectiveness and ROI.
  • Ensure that marketing is seen as accountable and adding value, if not pivotal to helping the organisation achieve its objectives.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Marketing Metrics: Measuring Marketing Performance

£ 1,160 + VAT

The best Other Marketing courses

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