Marketing Planning

Marketing Plans are vital to creating a successful business. Why then, do so many businesses, set about business development and marketing without a coherent plan, without specific numbers and targets? We guess it is because it is placed in the too hard box, and does not attract the glamour of PR and branding.

Yet, without a marketing plan, businesses are at risk of wasting a great deal of money, and worse, missing their targets completely.

This is a very practical course which is designed to enable you to build a comprehensive marketing plan for your business. The course takes you step by step through the process of building your plan, and includes the templates and Excel workbooks to frame the content in a structured and professional manner.

This course follows on from the first course in the Global Marketing Management program (Market Assessment). In this course, you will be able to apply the information you have acquired and framed about your markets, customers and opportunity portfolio, to the development of a strong marketing strategy.