Marketing (Retailing) - BA (Hons)

3.5
1 review
  • The fee to par should not be there. It should be a scan and go instead of pay and go.
    |

Bachelor's degree

In Birmingham

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Birmingham

  • Duration

    3 Years

Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. It is an ever evolving discipline, constantly responding to changes in technology, consumer behaviour.

To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
15 Bartholomew Row, B5 5JU

Start date

On request

About this course

This degree allows you to gain the skills, knowledge and understanding demanded by employers. Combining academic theory and practice based learning, you will develop your creativity, professional skills and strategic marketing knowledge.

Taught by academics who also have outstanding industry experience, you will undertake interactive lectures and seminars that bring marketing principles to life. Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Retailing as well as Marketing, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities and a placement year, mean you take control of your learning and your career.

This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate.

As one of six marketing degrees this course is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment

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Reviews

3.5
  • The fee to par should not be there. It should be a scan and go instead of pay and go.
    |
100%
4.6
excellent

Course rating

Recommended

Centre rating

Student Reviewer

3.5
25/05/2019
About the course: The fee to par should not be there. It should be a scan and go instead of pay and go.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Retail
  • Business Development
  • Psychology
  • Marketing
  • Marketing Communications
  • Retail Marketing
  • Brand Management
  • Strategic Marketing
  • Digital Media
  • Retail Operations
  • Emerging Themes

Course programme

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
  • Finance for Managers
  • Marketing Foundations
  • Professional Development
  • Consumer Psychology
  • Introduction to Creative Concepts and Design
In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
  • Introduction to Digital Media
  • Introduction to Retail Marketing
  • Introduction to Integrated Marketing Communications
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
  • Marketing Insights and Analytics
  • Service Experience Design
  • Brand Management
  • Marketing Communications Planning
  • Channel Management and Routes to Market
  • Retail Operations
Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
  • Strategic Marketing, Management and Planning
  • Emerging Themes
  • One Planet Business
  • Integrated Business Research Project
  • Business Development

Additional information

UCAS Code: N50C
Study mode: Full Time (3 Years), Sandwich (4 Years), Part Time (5 Years)

International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 3 Years
Fees - £13,200 per year

Marketing (Retailing) - BA (Hons)

Price on request