MARKETING STRATEGY EXPERT

A Marketing Strategy Expert is responsible for handling day to day activities going in the market and plan strategies according to that. To build a strong and profitable business, it is necessary to develop a strategy. Essentially, marketing strategy is a plan that allows a business owner to direct activities that are consistent with the goals of the business owner and organization and spend money wisely in order to create the greatest amount of return on investment. Strategy is a decision-making process that transfers a long term vision into day-to-day tactics to affect the long-term plan. Although often thought of only as something reflected in a business plan, strategy is rather a continual process of assessment, reassessment, and analysis, which constantly provides direction to the firm. The strategies for marketing may differ depending on the unique situation of the individual business.

Marketing strategy is something that only large corporate businesses either have or need to do. The marketing strategy should set out how you are going optimize your market opportunities, mitigate the threats, and challenge your competitors. It should also set out your goals and the means by which you measure your success of the given period. Marketing Strategy should be aligned with corporate and business level strategies. The initial purpose of marketing strategy is to facilitate exchange transactions with potential customers. Marketing Strategy is the heart of any business plan.

This certification is appropriate for Sales and Marketing Professionals andSpecialists interested in becoming a Marketing Strategy Experts. Candidates should have a minimum of 5 years work experience. It is also mandatory to earn40 educational hours by attending Marketing Strategy Expert training

Multiple choice 180 questions No negative marks for incorrect answers 240-minute duration Online exam

Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.