Marketing Strategy in Practice

The Chartered Institute of Marketing

Training

In London and Cookham

£ 1,695 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Marketers everywhere are seeking to raise the awareness of marketing as a vital strategic discipline within their enterprises. For this to happen, it is crucially important to implement the series of steps necessary to construct and carry out an effective marketing plan.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This three day course provides the immersion necessary to embed this process in an inspiring and practical way.

Marketers who are moving into roles which are increasingly strategic.
It will also be valuable for existing marketing managers who want to refresh their knowledge of tools and frameworks in a practical way.
Sales people, and managers from other disciplines, will gain a thorough appreciation of the strategic marketing process.
Formal marketing qualifications are not a prerequisite for this course.

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Subjects

  • Marketing
  • Marketing Strategy
  • Marketing Audit
  • Marketing Tools
  • Marketing Mix
  • Marketing plan
  • Marketing Processes
  • Marketing Campaigns
  • Marketing Techniques
  • Brand analysis
  • Swot

Course programme

Learning outcomes

The key components of marketing orientation.

  • Vision, mission, values, brand analysis.

Situation analysis:

  • External environment – PEST & 5 Forces analysis.
  • Internal environment – classifying strengths and weaknesses.
  • Coordinating the marketing audit – the SWOT/TOWS analysis.

Strategy:

  • Setting strategic marketing objectives, using the product/market matrix.
  • Understanding existing and potential customers.
  • Segmenting customers, selecting the best targets.
  • Positioning our offerings, using positioning maps and strategy canvases.

Tactics:

  • The 7 elements of the Marketing Mix.

ICE:

  • Implementation.
  • Control – use of key performance indicators.
  • Evaluation.

The Plan:

  • Putting it all together into an actionable plan.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Marketing Strategy in Practice

£ 1,695 + VAT

The best Internet Marketing courses

See all

See all