Marketing Studies (Level 3) Diploma
Course
Distance
Description
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Type
Course
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Methodology
Distance Learning
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Start date
Different dates available
Market researchers collect and analyse data and information to help their clients make informed political, social and economic decisions
As a market researcher, you’ll specialise in collecting, analysing and presenting either quantitative or qualitative research.
Most market researchers are employed by marketing agencies, where work is carried out on numerous projects for different companies and industries.
Sometimes market researchers are employed directly by a company (known as client-side), where they collect information on customer opinions, investment and marketing trends.
Types of Market Research
* Quantitative research – which involves working with statistics and percentages and can deliver quick results.
* Qualitative research – where you’ll analyse opinions and can provide the reasons behind certain percentages. This is a longer process and can sometimes take years to complete.
Important information
Price for Emagister users: You are saving € 100 buying this course as a package.
You must have one of the following qualification levels to take this course: A Level, BTEC, HND or HNC, NVQ (Level 1-5), Bachelor's Degree, Professional Diploma, Masters, Ph.D
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Location
Start date
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About this course
In the Marketing Studies course, learners delve into comprehensive marketing concepts essential for navigating today's competitive business landscape. They explore market research methodologies, understanding consumer behavior, and the strategic application of marketing mix elements such as product, price, place, and promotion. Moreover, students dive into digital marketing strategies, exploring social media, content marketing, and SEO techniques. Understanding branding principles and campaign planning, as well as gaining insights into international marketing, are integral parts of this course. Through case studies and practical exercises, students develop skills in crafting effective marketing strategies tailored to diverse markets and consumer segments.
The Marketing Studies course is tailored for a diverse array of individuals seeking an in-depth understanding of marketing principles and strategies. It caters to aspiring marketers, business professionals, and entrepreneurs eager to deepen their knowledge of market dynamics and consumer behavior.
This course also accommodates individuals already working in marketing roles, aiming to enhance their skill set and stay updated with contemporary marketing trends. Furthermore, it suits students aspiring for a career in sales, advertising, market research, or brand management, providing a comprehensive foundation in marketing practices. Ultimately, this course is designed for anyone passionate about understanding and excelling in the dynamic world of marketing.
The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Marketing Studies (Level 3) and would like to take part in a highly rewarding distance learning study course. We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum. You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.
All online textbooks, study guides, and learning aids designed for online learning. A full range of student services, including 12 months tutor access. Free Open Learning College branded promotional item when you enrol. A personalised award upon course completion with unlimited educational support. PDF or hardcopy certificate to show employers (employer has access to certificate validation) Life-time access to Xperience™ our innovative, interactive Student Hub. Life-time access to Career Hub our dedicated portal to support our students career aspirations. Learning for Life Pack. Invitation to job fairs and career days for your business faculty.
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This centre has featured on Emagister for 16 years
Subjects
- Marketing
- Planning for marketing
- Marketing Strategy
- Customer Relations
- Marketing terms
Course programme
- Module 1: Introduction – What is marketing?
- Module 2: Reviewing the current position
- Module 3: Planning for marketing
- Module 4: Implement the marketing strategy
- Module 5: Customer relations
- Module 6: Glossary of marketing terms
Marketing Studies (Level 3) Diploma