Marketing training to your organisation
Training
Inhouse
Description
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Type
Training
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Methodology
Inhouse
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Duration
1 Day
This course gives you the marketing and management techniques to successfully enhance the role and understanding of your activities within the organisation. The course helps learners to :Understand how training and development complements the various operational business plans in the company. Identify how the macro-environment affects the organisation's current position. Identify how. Suitable for: This course is suitable for training managers who need to motivate both managers and staff to see training as an integral part of the business. You may be responsible for working through the company business plan and identifying all training and development needs or you may be acting as a training consultant to other colleagues who need to build their own departmental training and development plans.
About this course
None
Reviews
Course programme
The course helps learners to :
- Understand how training and development complements the various operational business plans in the company
- Identify how the macro-environment affects the organisation''s current position
- Identify how the micro-environment affects the organisation''s departmental plans
- Set marketing objectives
- Develop creative solutions and contingency plans
- Market a departmental training plan internally
- Use and assess internal marketing techniques
- Evaluate the training department''s performance against the plan.
- Understanding the corporate plan and its impact on training
- Understanding and evaluating the macro-environment
- How to map and evaluate the organisation''s current position
- Strategies and objective setting
- Creative thinking techniques to secure the outcomes required
- Understanding and evaluating the micro environment
- Overcoming resistance to change assess the organisation''s micro-environment
- What internal factors may hinder or assist the training department''s plans.
- Converting your departmental training plan into reality
- Establishing the milestones and key performance indicators.
- How the plan should be managed.
- How the plan can be adjusted should circumstances change
- Using marketing techniques to market your plan internally
- Promoting your training plan and your department to your colleagues and staff members
- Evaluating and monitoring your performance
- Action planning
Contact us for a bespoke detailed course outline.
Marketing training to your organisation