Marketing Your Business

Trendimi Limited

Course

Online

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£ 15 VAT inc.

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Description

  • Type

    Course

  • Methodology

    Online

  • Class hours

    50h

  • Duration

    45 Days

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

Develop your business with pro marketing!

Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favourably it’s chosen over its competition.

Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

On completion of the course you will be able to:
• Understand the needs and wants of your customers.
• Perform market research.
• Use different promotional channels.
• Create a marketing plan.
• Use techniques of low cost marketing.
• Develop the brand.
• Set up your website and create a good content.
• Use online marketing incl. social media as a channel to promote your business.
• Use Public Relations to your advantage.
• Design sales campaigns and manage press advertising.

Fully accredited by ICOES (International Council for Online Educational Standards).

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Subjects

  • Marketing
  • Sales Training
  • Sales
  • Advertising
  • Social Media
  • Media
  • Marketing Strategy
  • Networking
  • Public
  • Public Relations

Teachers and trainers (1)

Teaching Staff

Teaching Staff

Tutor

Course programme

Module 1 : Marketing
What is marketing?
Customers needs and wants
Marketing research
Market research: what to look at and where to find it
Segmentation Positioning
The 4 Ps – Product, Price, Place, Promotion
Three more Ps – People, Process, Physical environment
Product development
Pricing strategy
Credit and payment terms
Promotion channels
How to distribute your products, B2B marketing
After sales service – handling complaints and returns

Module 2 : Your Marketing Plan
Why have a marketing plan?
Essential components for a marketing plan
Sample marketing plan

Module 3 : Low cost marketing techniques
Business image
Increase your visibility in your community
Referrals
Build a mailing list
Business networking

Module 4 : Developing your brand
Brand identity
Differentiate
Brand name and logo
Building your brand personality
How?
Believe in your brand and your customers will too

Module 5 : Your website
Why do you need a website?
Setting up a website
Creating good content
The copy
Search engine optimisation, SEO
Website analytics
Benefits of blogging

Module 6 : Social Media and Online Marketing
What is online marketing?
The power of social media
Rules of engagement
Prepare a social media marketing plan
Manage your online presence
How to be likeable on social media
A picture is worth a thousand words
Facebook
LinkedIn
Google +
Business
Twitter
Blog
YouTube
Pinterest
Skype
Email marketing

Module 7 : Public Relations and Advertising
Look for PR opportunities
Brainstorming
Writing an effective press release
Radio/Press interview
Generate newsworthy ideas
Advertising

Module 8 : Sales
Sales campaigns
Your sales pitch
Lead generation
Pay per click advertising (PPC) and selling online

See related categories

Marketing Your Business

£ 15 VAT inc.

The best Internet Marketing courses

See all

See all