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Master in Digital Marketing & E-commerce
Master
In Barcelona ()
Description
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Type
Master
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Duration
1 Year
The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.
On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.
If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).
Studying at EAE means embracing an international vocation and having classmates from all five continents, making great friends and progressing in your company, immersing yourself in an innovative atmosphere, learning at events and activities away from the classroom, putting what you have learned into practice, growing both as a professional and as a person. It’s the experience that makes the difference. Are you ready for yours?
About this course
Study in the centre of a city boasting one of the best qualities of life in Europe. Enjoy the city’s fantastic climate and its wealth of cultural delights. Make the most of our modern equipment and latest technological advances that are all within your reach here.
Reviews
Subjects
- Executive
- Leadership
- E-commerce
- Marketing
- Digital Marketing
- Advertising
- Customer Management
- Search Engine Marketing
- Online Marketing
- Marketing plan
- Social Media Marketing
- Digital business
- Marketing online
- Electronic Commerce
Course programme
- Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS
- Introduction to Electronic Commerce - 5 ECTS
- Search Engine Marketing and Advertising - 5 ECTS
- Results Marketing - 5 ECTS
- Social Media Marketing - 5 ECTS
- Design of a Virtual Store - 5 ECTS
- Customer Management, Logistics and Regulations - 5 ECTS
- Leadership, Team Building and Coaching - 5 ECTS
- Employee Wellbeing, Change Management and Health Organizations - 5 ECTS
Módulo 6 Master´s Thesis 15 ECTS
Additional information
Master in Digital Marketing & E-commerce