Master in Digital Marketing & E-commerce FT
Master
In Barcelona (Spain)
Description
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Type
Master
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Languages
English
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Location
Barcelona (Spain)
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Duration
1 Year
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Start date
May
other dates
The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.
On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.
If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).
Studying at EAE means embracing an international vocation and having classmates from all five continents, making great friends and progressing in your company, immersing yourself in an innovative atmosphere, learning at events and activities away from the classroom, putting what you have learned into practice, growing both as a professional and as a person. It’s the experience that makes the difference. Are you ready for yours?
Important information
You must have one of the following qualification levels to take this course: Bachelor's Degree, Professional Diploma, Masters, Ph.D
Facilities
Location
Start date
Start date
Reviews
Subjects
- Executive
- Leadership
- E-commerce
- Marketing
- Digital Marketing
- Advertising
- Customer Management
- Search Engine Marketing
- Online Marketing
- Marketing plan
- Social Media Marketing
- Digital business
- Marketing online
- Electronic Commerce
Course programme
Marketing and E-Commerce Fundamentals
Introduction to the Digital Environment and Online Marketing - 5 ECTS
• Strategic and operational marketing
• Scope of online marketing
• Criteria for strategy definition
• Lean start-up
• B2C and B2B environments
• Online consumers
Introduction to E-Commerce and Key Aspects - 5 ECTS
• Information for marketing decision making
• Market research design
• Quantitative and qualitative analysis
• On-line market research
• Online segmentation
Social Media & Social Selling Campaigns - 5 ECTS
• POEM in digital marketing
• MarTech tools
• On-line publicity (Display formats, Native, Mobile Ads...)
• UX and customer centric design
• Mobile UX
Digital Marketing Planning
Marketing on Search Engines, Ads & Marketplaces - 5 ECTS
• SEO / SEM
• Social Media Marketing
Performance Marketing and Automation - 5 ECTS
• Inbound MKT and E-mail marketing strategies for fidelization.
• Mobile marketing and Apps Store Optimization (ASO)
• Mobile engagement & Mobile Automation
E-Commerce Design and Operation
Technological Platforms for Online Sales - 5 ECTS
• Digital products creation
• Customer journey
• SaaS, PaaS and OpenSource
Customer Management, Logistics and Operations - 5 ECTS
• Difference between CRM and relational marketing MKT
• Social CRM (SCRM)
• Customer support and fidelization (Social responsibility and employee training) Logistics Logistics: stock management, picking, handling, packing, shipping
Digital Analytics - 5 ECTS
• Introduction to web analytics
• Online benchmarking
• Analysis tools: Google Analytics and others
Online Business Projects and Indicators
Financial Impact of Strategic Decisions - 5 ECTS
• Financial statement analysis
• Cost analysis
• Budget management
• Analysis of Investment Projects
• Challenges of the fourth industrial revolution
TFM - 15 ECTS
Master in Digital Marketing & E-commerce FT