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Master in Digital Marketing & E-commerce Part Time

Master

In Barcelona ()

Price on request

Description

  • Type

    Master

Course in English

The Master in Digital Marketing & e-Commerce (Part Time) offers you a cross-functional and in-depth approach to the techniques and tools used for establishing new ways to communicate with consumers, guaranteeing the profitability of your projects.

You will discover the keys for developing your skills on digital advertising, omnichannelling, search engine positioning, social network marketing, customer loyalty platforms (CRM) and both purely digital business plans or in between the ON and OFF worlds. You will also learn about the importance of sales and customer loyalty related goals.

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Subjects

  • E-commerce
  • Marketing
  • Sales
  • Digital Marketing
  • Advertising
  • Part Time

Course programme

Module 1

Online marketing and advertising strategy

Module 2

Positionment, social and analytics strategy

Module 3

Ecommerce 

Module 4

 eCommerce global management

Module 5

Digital Business  

Module 6

Final Master Thesis

Master in Digital Marketing & E-commerce Part Time

Price on request