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Master in Digital Marketing & E-commerce Part Time
Master
In Barcelona ()
Description
-
Type
Master
The Master in Digital Marketing & e-Commerce (Part Time) offers you a cross-functional and in-depth approach to the techniques and tools used for establishing new ways to communicate with consumers, guaranteeing the profitability of your projects.
You will discover the keys for developing your skills on digital advertising, omnichannelling, search engine positioning, social network marketing, customer loyalty platforms (CRM) and both purely digital business plans or in between the ON and OFF worlds. You will also learn about the importance of sales and customer loyalty related goals.
Reviews
Subjects
- E-commerce
- Marketing
- Sales
- Digital Marketing
- Advertising
- Part Time
Course programme
Module 1
Online marketing and advertising strategy
Module 2
Positionment, social and analytics strategy
Module 3
Ecommerce
Module 4
eCommerce global management
Module 5
Digital Business
Module 6
Final Master Thesis
Master in Digital Marketing & E-commerce Part Time