Máster en Marketing y Gestión Comercial FT

You don’t have to be a Marketing expert to realize that technology is changing the world of business, but it is essential to have great training and knowledge in Marketing and Commercial Management in order to dominate the market. The market has changed and, as a result, so have customers.

Customers are now an active part of the equation, interacting and striving to associate themselves with brands that share their values. Consumers are increasingly demanding and it is no longer enough just to convince them, you have to make them fall in love.

Therefore, Marketing professionals have to keep ahead of the market by having a proactive attitude and a bold character. Companies are looking for profiles who take risks, with personality and who can transmit their spirit to the brand that they represent.

Taught in-person at both the Madrid and Barcelona campuses, the Master in Marketing and Commercial Management will transport you to scenarios in which you can develop your ability to detect market opportunities, gaining insight into the key factors and tools for generating the value that your business needs in order to lead.