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Master en Marketing Digital & E-commerce PT
Master
In Madrid ()
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POLIMI Graduate School of Management
Master Online£ 20,562 + VAT -
ProSkill Learning Ltd
Course InhousePrice on request -
Canterbury College
Course OnlinePrice on request -
The Marketing Menu
Course Distance LearningPrice on request -
Mitnorth
Bachelor's degree OnlinePrice on request -
Edinburgh Business School
MBA Distance Learning£ 7,200 + VAT -
Aston Business School
MBA Distance Learning£ 15,275 + VAT
See all
Description
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Type
Master
The Part-Time Master in Digital Marketing & E-Commerce will equip you with the techniques and tools required to guarantee the profitability of projects in a world in which information and communication technologies (ICT) are constantly transforming the way in which companies relate to their customers.
Over the course of this Master, you will gain insight into the key factors of electronic commerce, such as effective digital advertising, search engine positioning, social media marketing, customer relationship management (CRM) and building a successful digital business plan.
At the end of the tuition period, you have the option to do a two-week residential program at Kean University (USA).
About this course
1. Train professionals specialized in the design of communication, marketing, recruitment and loyalty strategies in online environments.
2. Mastering the influence of mobility on user/consumer behavior
3. Know the keys to digital planning, as well as the strategies for success and adaptation of the company to the new ecosystem.
4.Delve into the specific tools for measuring and optimizing results in an e-commerce business.
5. Develop the necessary skills to master strategies and techniques for planning, designing, implementing and managing the main electronic commerce platforms.
6. Lay the foundations for the creation of effective strategies and systems in the management of comprehensive logistics services and customer service in B2C and B2B e-commerce environments.
Reviews
Subjects
- Marketing
- SEO
- E-commerce
- Análisis fundamental
- Gestión de clientes
- Gestión de ventas
- Marketing digital
- Técnicas publicitarias
- Diseño de redes
- SEM
- Analitica web
- Buscadores
- Marketing en buscadores
- Comercio electrónico
- Marketing web
- Creación web
- Plan de Social Media
- Estrategia de marketing digital
- Gestión del negocio online
- Marketing de resultados
- Herramientas de medición
Course programme
Module 1
Online Marketing and Advertising Strategy
Module 2
Positioning, social and analytical strategy
Module 3
E-commerce keys
Module 4
Global Ecommerce Management
Module 5
Keys to digital business
Module 6
Minor
Module 7
TFM
Master en Marketing Digital & E-commerce PT
-
POLIMI Graduate School of Management
Master Online£ 20,562 + VAT -
ProSkill Learning Ltd
Course InhousePrice on request -
Canterbury College
Course OnlinePrice on request -
The Marketing Menu
Course Distance LearningPrice on request -
Mitnorth
Bachelor's degree OnlinePrice on request -
Edinburgh Business School
MBA Distance Learning£ 7,200 + VAT -
Aston Business School
MBA Distance Learning£ 15,275 + VAT
See all