Master of Business Administration (MBA) Degree with a Specialization in Marketing
Master
Online
Description
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Type
Master
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Methodology
Online
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Duration
1 Year
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Virtual classes
Yes
AIU offers a professionally-focused MBA Marketing online degree program designed to provide students with a fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today’s global marketplace.
When you pursue your Master of Business Administration degree with a specialization in Marketing, you’ll have the opportunity to be fully immersed in product, brand and strategic management as well as market research methods and international marketing tactics.
About this course
Adapt and innovate to solve problems
Analyze various leader, follower, cultural and situational characteristics that contribute to leadership, and adapt to the needs of situations, employees and co-workers
Apply quantitative reasoning and analysis to business and management problems using knowledge of mathematics, statistics, finance and economics
Develop plans to improve business operations
Apply principles of quantitative and qualitative research to business cases and evaluate the quality of research presented based on these principles.
Use knowledge of economic concepts, principles and theory to critically analyze and evaluate economic problems and opportunities
Use critical thinking skills, including deriving the issue, understanding argument reasoning and developing conclusions
Discuss the opportunities provided by technology for businesses
Recognize and manage potential ethical and legal conflicts
Communicate effectively in business situations
Use a systematic approach to the structure, implementation and analysis of marketing research
Experience the design and implementation of a strategic marketing plan
Analyze information about the customer to develop new products and/or marketing promotional campaigns
This business program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Reviews
Subjects
- Strategic Management
- Business Administration
- International
- Global
- Marketing
- International Marketing
- Business and Administration
- Master Business Administration
- Financial Management
- Brand Management
Course programme
Business Core
- Global Financial Management
- Business Research for Decision Making
- A Managerial Approach to Marketing
- Strategic Management
Marketing
- Strategic Marketing
- Research Methods in Marketing
- International Marketing
- Product and Brand Management
Master of Business Administration (MBA) Degree with a Specialization in Marketing