Media Awareness

At the end of the course delegates will be able to:-

• To demystify the media industry
• Show companies how to put themselves forward as experts in their
• Retrospective fields
• Promote a proactive approach to media rather than a reactive one
• To answer companies questions about using the media
• To establish media relations as an important part of a companies
• Marketing strategies
• To show the differences between TV, radio and newspapers
• The influence of the internet on media relations
• Opening up PR opportunities
• Giving the right impression, even if the news is bad and being informative
• Getting you noticed
• Having the confidence and skills to deal with this industry

Course Outline

What is news?

• Do you have news?
• How do you know?
• What do you do with it?

The Media Interview

• How to cope
• What to say and wear
• What to expect
• Having fun

Understanding the Media

• What's their agenda/angle
• What's your agenda/angle
• Knowing your rights

Interview Techniques

• How they differ
• What information you need to supply

Press conferences (Media training course only)

• Where and why to hold one
• Controlling one

Broadcast Media

• The TV interview

Preparation & Development of Messages

• Thinking about what you will say
• Backing up your claims

The Negative

• It's not always a positive response
• How to tackle the negative
• The back-up plan

Bridging Phrases

• Answering the question and getting your point across
• Turning questions around to benefit you

Mock interviews (Media Training course only)

• Feeling under pressure and dealing with it
• Analysis of your mistakes
• Getting that perfect sound bite
• Where to hold an interview
• The radio interview
• The face to face interview
• The telephone interview