Radio and television interviews

Course summary

How you present yourself in radio and television interviews has a direct impact on audience opinion of your organisation as a whole. This media training course will help you develop the skills you need to make sure you say what you need to and leave a memorable and positive impression.


Course outline

This is a very practical and participative course, run by experienced journalists/trainers. It offers advice and techniques on every aspect of a media interview, from preparation through to body language and clothing. This training will give you the confidence and skills you need to inspire your audience and get your messages across.
Over the day you will cover:

• understanding the media agenda
• how to prepare for an interview
• identifying what you want to achieve
• understanding your audience
  • who are they?
  • how they listen and what they hear
  • what they remember
• developing and supporting your messages
  • message development
  • using high impact language and examples
  • using information and 'killer facts' to keep attention and raise awareness
• handling questions
  • anticipating and dealing with questions
  • staying in control of the interview
  • techniques to get your messages across under fire
  • good news and bad news interviews
• creating a positive and powerful personal style
  • being an effective spokesperson, embodying the brand of your organisation
  • body language
  • dressing for TV
  • image management
  • using your voice effectively
• developing your confidence and handling nerves
  • staying calm under pressure
  • techniques to focus, and use your adrenalin positively
    

This is a 'hands-on' course that combines training sessions with lots of practical exercises. All participants undertake a television and radio interview and take home a film of their performance.
"The course surpassed all my expectations - it has improved my confidence in media interviews and strengthened my understanding of the needs of the press. It was the best of all the courses I've ever been on." JG, Shelter

"All the guys they really did get a lot out of it, and felt that it was extremely worthwhile. I will now go away and try to turn our ideas into a concrete plan of action." MR, CST


Who is this course for?

The course is suitable for anyone whose work involves talking to journalists, or undertaking TV and radio interviews. It is of equal benefit to those new to media contact, and to more experienced people wanting to improve their technique.


What will this course help me do: learning outcomes?

This course will give you the skills and confidence to be a really effective spokesperson for your organisation. It will help you understand how to express your messages for maximum impact, and will ensure you know how to make the most of three minutes under the spotlight.