MERCURI European Master’s in Customer Relationship Marketing

MERCURI will prepare professionals from diverse backgrounds for creative and analytical careers that involve and are based on the deeper understanding of modern markets with particular emphasis on modern consumers and their behaviors. These professionals should be able to help companies in designing and introducing more successful and sustainable marketing strategies, suitable for the present European environment. The graduates can look for opportunities in domains such as banking, finance, accounting, insurance, law, sales, marketing, IT or sectors such as manufacturing, management consulting, public sector, research and consulting worldwide. Career possibilities include the positions: Marketing manager, Customer Scientist, e.g.: Manager-Client Servicing, Customer Relationship Manager, CRM. These managers will be able to: analyze and explain specific needs and preferences of contemporary consumers; understand their behaviors and decision-making processes (from information seeking to after sales evaluation) and identify factors determining the creation and the development of relations between consumers and companies or brands; design and implement diverse types of marketing programs and actions to ensure that all stages of the relationship between consumers and the company are developed in an efficient and satisfactory way.