Messaging and Positioning

Messaging and Positioning

(1 day)

Ideal for

Senior in-house PR professionals.

Benefits

Consistency is the key to brand building. It is crucial that all externally facing employees are able to communicate the same messages. But how do you develop those messages and then train people to deliver them?

This course gives you a method and a framework to create your own positioning portfolio.

Content of the course

• The importance of positioning in PR and what it involves
• How to generate a positioning portfolio
• A framework and a methodology for developing messages
• The impact positioning has on the rest of the marketing mix