MSc Digital Marketing Management - Extended

Module: 7BE020

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

The module provides students with the knowledge and skills to critically analyse, evaluate and practically apply a range of digital technologies, social media technologies and tools, in the creation and execution of an integrated digital marketing strategy in an SME organisation or entrepreneurial start up context. Contemporary marketing theories and concepts will inform the design and execution of a digital and social media strategy, identifying, targeting, engaging and interacting with potential networks, partners, customers and clients.

Module: 7MK034

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

Marketing communications is a rapidly changing area, and most organisations now build their strategies around digital technologies. This involves the creation of online content and developing awareness through search engines or social media. By studying this module you will understand how marketing communications concepts and theory can be applied when communicating with an audience in an online environment. It will examine specific principles and techniques that underpin digital marketing campaigns, as well as covering relevant behavioural concepts relating to different forms of content. You will formulate a strategic marketing communications plan for a given organisation and advise on the development of online activities. A range of digital Marcomms tools and techniques will be investigated, together with an in-depth exploration of social media platforms and opportunities. The module will be delivered in a consultancy style and you will explore examples of creativity and innovative marketing communications campaigns across a range of industries.

Module: 7BE011

Credits: 0

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module is designed to develop within students the postgraduate study skills which includes research awareness, business vocabulary, and local commercial acculturation.

Module: 7MK033

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module examines the role of Social Media platforms and search engines in targeting and communications strategies. Students study the theoretical underpinning of search engine and social media marketing from strategic and practical perspectives. Students will gain exposure to contemporary digital marketing tools and develop capabilities in: • Search Engine Marketing (SEM) • Search Engine Optimisation (SEO) • On-page SEO • Off-Page SEO • Technical SEO • Social Media Marketing • Keyword Research and Analysis • Buyer Persona • Paid Advertisement • Content Marketing • Website and Social Media Analytics Students on this module will benefit from group activities, insightful learning content and guest speakers who will share their knowledge and experience in the field of social media.

Module: 7MK032

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

Organisations face a number of challenges and opportunities which they have to respond to through marketing decisions. This module will develop your understanding of the market decisions that organisations face. Through the application of marketing theory, models and tools you will gain an understanding of the importance of the organisational environment and the impact this has for analysis, planning and control in a strategic marketing management context.

Module: 7BU001

Credits: 20

Period: 1

Type: Optional

Locations: Wolverhampton City Campus

Delivery within budget is a key requirement of successful projects and programmes. This module is designed to provide deep understanding of not only the methods of producing financial information throughout the project life-cycle, but also the implications of such information for project and programme outcomes.

Module: 7MG001

Credits: 60

Period: 1

Type: Optional

Locations: Wolverhampton City Campus

Effective leaders, managers, citizens and employees need to be capable of basing their decision-making on information and knowledge derived from research. The aim of this module is to contribute to the research knowledge and skills appropriate for a taught master's programme and relevant for careers in professional or management roles. The participant is required to produce a dissertation, at an advanced level, based on independent research. This should demonstrate an understanding of the philosophy and core principles of research (empirical or non-empirical) and show their competence in the design, execution and reporting of a research-based dissertation. In this way the participant’s ability is developed to carry out subsequent research, independently and to commission, manage and evaluate the research activities of others. Therefore, the knowledge and skills acquired in the module and of producing the project, will contribute to the student's effectiveness throughout her/his career.

• Ability to evaluate and plan at a professional and strategic level (i.e. formulate marketing strategy and plans).
• Develop and implement a research proposal for investigating organisational & managerial problems within a marketing context. Recommend and justify a realistic course of action, for example a Strategic Marketing Plan or a Strategic Marketing Solution to a business problem, supported by appropriate justification and evidence, and to include an appropriate implementation dimension. The student will be expected to be able to communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
• A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
• A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
• Research, critically examine, evaluate and interpret business, marketing and company data in order to produce a coherent report which incorporates reference to contemporary issues, challenges and problems relating to the impact of strategic marketing on business and management at functional, strategic and sector levels. Define and assess the impact of internationalisation and globalisation on organisations’ marketing activities.
• Synthesise a range of marketing theories and data to produce a coherent situation analysis. Critically analyse and evaluate a range of marketing situations regionally, nationally and internationally. Develop independent learning underpinned by previous experience; further own understanding and skill and communicate this to peers and tutors involved in that process through a variety of learning and assessment mechanisms.
• Produce work of an appropriate professional standard in both content and appearance which demonstrates mastership via coherence of objectives, depth of subject research, critical analysis and evaluation, marketing knowledge and application resulting in an evidenced, relevant and useful conclusion.
• Analyse the different approaches and techniques that facilitate detailed study at the postgraduate level in business and management issues.

Location Mode Fee Year Home/EU Full-time £9834 per year 2020-21 Home/EU Full-time £9834 per year 2020-21 Home Full-time £9050 per year 2021-22 Home Full-time £9050 per year 2021-22 International Full-time £14867 per year 2020-21 International Full-time £14867 per year 2020-21 International Full-time £15500 per year 2021-22 International Full-time £15500 per year 2021-22

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

Any undergraduate degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;

A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;

Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.

Please check our minimum language entry requirements before submitting your application;

We offer a range programmes in English as a Foreign Language if you don't meet these requirements.

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Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above