MSc Marketing Analytics

University of Southampton

Master

In Southampton

Price on request

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Description

  • Type

    Master

  • Location

    Southampton

  • Start date

    September

Introducing your degree
MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector.
Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.
You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.

Facilities

Location

Start date

Southampton (Hampshire)
See map
University Road, SO17 1BJ

Start date

SeptemberEnrolment now open

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Reviews

This centre's achievements

2020
2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 8 years

Subjects

  • Credit
  • Marketing

Course programme

Year 1

Semester OneCompulsory

MANG6262Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Marketing in the 21st Century

MANG6267Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Building Customer Insight

MANG6329Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Data Analytics

MANG6331Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Text Mining and Social Network Analytics

Optional

MANG6045Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Consultancy Skills

MANG6333Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Luxury Marketing

MANG6334Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Strategic Brand Management

Semester TwoCompulsory

MANG6330Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Designing and Managing Research Projects

MANG6233Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Web Analytics

MANG6054Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Credit Scoring and Data Mining

MANG6260Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Using Big Data for Consultancy

Core [?]

A core module is a module which must be taken and passed.

MANG6095Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 60

Dissertation

Optional

MANG6293Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Project Management

MANG6231Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Software for Data Analysis and Modelling

MANG6332Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Digital Marketing

MATH6011Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Forecasting

MATH6146Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Revenue Management

Additional information

Study Locations: , Business School - Highfield Campus, Building 2

See related categories

MSc Marketing Analytics

Price on request

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