MSc Marketing Management

University of Southampton

Master

In Southampton

Price on request

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Description

  • Type

    Master

  • Location

    Southampton

  • Start date

    September

Introducing your degree
The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.

Facilities

Location

Start date

Southampton (Hampshire)
See map
University Road, SO17 1BJ

Start date

SeptemberEnrolment now open

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Reviews

This centre's achievements

2020
2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Credit
  • Marketing
  • Marketing Management

Course programme

Year 1

Semester OneCompulsory

MANG6256Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Introduction to Marketing

MANG6336Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Customer Insight

MANG6335Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Integrated Marketing Communications

MANG6227Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Measuring Marketing Effectiveness

Optional

MANG6329Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Data Analytics

MANG6091Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Business Ethics

MANG6333Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Luxury Marketing

MANG6334Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Strategic Brand Management

Semester TwoCompulsory

MANG6131Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Strategic Marketing Decisions

MANG6230Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Data Driven Marketing

MANG6332Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Digital Marketing

MANG6330Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Designing and Managing Research Projects

Core [?]

A core module is a module which must be taken and passed.

MANG6095Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 60

Dissertation

Optional

MANG6233Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Web Analytics

MANG6264Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Design Thinking in Marketing

MANG6293Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Project Management

Additional information

Study Locations: , Business School - Highfield Campus, Building 2

See related categories

MSc Marketing Management

Price on request

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