Music business skills

City Lit

Course

In London

£ 89 VAT inc.

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Description

  • Type

    Course

  • Location

    London

  • Start date

    Different dates available

In this course you will explore the business side of the music industry and how to make the industry work for you by consolidating the course content into an action plan tailored to your individual needs.

Facilities

Location

Start date

London
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Keeley Street, Covent Garden, WC2B 4BA

Start date

Different dates availableEnrolment now open

About this course

• Identify your USP, target audience and networking strategies
• Plan for DIY marketing considering social media (in particular YouTube), live performance, radio and press
• Describe ways of turning DIY marketing into direct to fan sales
• Recall key terms for negotiating deals with record / publishing / library companies and managers
• Explain the importance of copyright in the music industry
• Identify key music industry income streams
• Give reasons for joining UK copyright collection societies
• Write and review your action plan.

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Subjects

  • Music Industry
  • Industry
  • Music

Course programme

• Self-promotion
• Building a fan-base
• DIY direct to fan sales
• Deals
• Copyright
• Income streams
• Collection societies
• Action plans.

• Tutor presentations • Case studies • Question and answer • Discussion and debate • Quizzes • Group tasks • Individual presentations by students • Peer and self assessment. Here is a reading list that you may wish to acquire after completing this course. "Working in the Music Industry: How to find an Exciting and Varied Career in the World of Music" by Anna Britten (2nd ed). "The Future of the Music Business: How to Succeed with the New Digital Technologies: A Guide for Artists and Entrepreneurs" by Steve Gordon "How to Succeed in the Music Business New Edition" by Alex Batterbee For reference only: "The Unsigned Guide" Music Industry directory

Additional information

You may also be interested in: Music business skills 2 Promoting your music online Make a website: Wordpress for musicians Writing and blogging skills for musicians Develop your music further through one of our Music technology courses, or our wide range of instrumental, vocal and musicianship courses. General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00. See the course guide for term dates and further details

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Music business skills

£ 89 VAT inc.

The best Music courses

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See all