Music PR (Summer Evenings)

This course will provide a thorough overview of the workings of a press officer in the UK music industry. It will equip students with knowledge of the day to day mechanics of the job, promoting musicians/bands to press and routes into music promotion.


Topics will include:

• key elements of structuring a press release
• collating a database, image/styling of acts
• different approaches andfor different artists
• building relationships within the industry

The course will include analysing various publications, how they can help to build a profile and their affect on other media, the impact of the internet and music downloads on the industry and the continuing love/hate relationship of music PR and press.


Please note: This course is for students aged 18 and older