Must Know Law for Marketers

The Chartered Institute of Marketing

Training

In London and Cookham

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Advanced Must Know Law for Marketers is ALL about the practical application of the law as it affects marketers and sales professionals in the delivery of their marketing strategy. Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations that shape marketing in the 21st century.

Facilities

Location

Start date

Cookham (Berkshire)
See map
Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course has been developed for marketing professionals, business owners and managers. It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy and budgets.

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Subjects

  • IT Law
  • Marketing
  • Law
  • Commission
  • Marketing Campaigns
  • Nurturing
  • Lead generating
  • Business Owners
  • Managers
  • Marketing Communications
  • Trademarks

Course programme

Learning outcomes

How to commission, develop and deliver compliant marketing campaigns; whether prospecting, lead generating, nurturing, profiling or selling, be confident your actions will not land you in ‘hot water’.

Key marketing skills we will build:
    • Contract law.
    • Intellectual property including copyright.
    • Trademarks and ‘passing-off’.
    • Marketing communications.
    • Comparative advertising.
    • GDPR and ePrivacy laws.
    • Social media and user generated copy.
    • Unfair commercial practices and consumer rights.
    • Competitions, prize draws.
    • ASA CAP Code.
Understand the role of the Regulators, including the ASA and the Information Commissioner, learn what do they do, what powers they have and how to keep on the right side of them.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Must Know Law for Marketers

£ 1,160 + VAT

The best Business Law courses

See all

See all