Networking and representing your organisation

Course summary

How you perform as a representative reflects on your organisation as well as on you. If the values of your organisation are embodied in the way you present yourself, other people gain a clearer understanding of your corporate attitudes and concerns. This course gives you practical insight into how to achieve this synergy, so that you leave a positive and lasting impression on new work contacts. It looks at how to take a strategic approach to representing your organisation, and will give you tips and techniques for developing your personal image, effective networking and media interviews.




Course outline

This is a very practical course and tailored to the needs of the participants. Over the day you will cover:

• getting the right balance between internal and external work
  • e.g. choosing between attending an important conference or going to your team's christmas party
• building the ambassadorial role into your PR strategy
  • recognising the benefits of being an outward facing organisation and training your representatives
  • identifying ambassador opportunities - eg membership of external bodies, speaking at conferences
  • putting in place objectives for 'ambassadors'
  • ensuring that ambassadors bring back information and contacts into the organisation
  • introducing your organisation in an engaging and inspiring way
• developing and using key messages effectively
• reflecting the values of your organisation in the way you present yourself
  • personal impression management and impact skills
• representing your organisation in the media
• ten top tips for effective, non-predatory networking
• how to develop your organisation as a networking 'hub' in your field

Who is this course for?

The course is for anyone whose work includes representing their organisation, either as a spokesperson or at networking events. It is of equal benefit to people who are new to taking on an ambassadorial role, and to those who have experience but wish to update their techniques and learn new skills.


What will this course help me do: learning outcomes?

This course will equip you with some of the practical skills you need to represent your organisation - networking skills, media skills and personal impression management skills. It also places the ambassadorial role within the context of your organisation's overall communication strategy and will help you think through how to get the balance right between the internal calls on your time and attention, and going outwards as the 'ambassador'.