Part time Marketing Tool Kit

Marketing Tool KitLocation:
High Melton

Times:
10am - 4pm

Duration:
2 Days

Days:

August 11/12

Cost:
£60

Marketing Tool Kit

This interesting two day course is suitable for people who wish to develop an understanding of the fundamental skills and techniques of marketing or employers/ employees that wish to understand how marketing tools can be utilised to achieve a competitive advantage. This course may also be of interest to anyone looking to return to education.

The course is delivered through the Centre for Professional Studies at University Centre Doncaster.

Course content

The marketing tool kit is designed to provide delegates with an opportunity to gain an understanding of the marketing function within a business.

By completing this programme you will learn:

• What is Marketing?
• Who are our customers and what do they want?
• Who are our competitors and what are they doing?
• How to analyse the marketplace to design your marketing
• Topical issues in Marketing - E Tailing, Relationship marketing etc.

The Marketing Mix tools:

• Price
• Promotion
• Place
• Product
• People
• Process
• Physical Evidence

The course is delivered over two days with delegates required to produce a written piece of work for assessment based upon their own work experiences. The written piece of work will be completed by student in their own time after the two days training.

Successful students will receive 10 credits at Level 4 validated by the University of Hull. You will also receive a certificate of attendance from the Centre for Professional Studies at University Centre Doncaster.

Entry Requirements

This course is open to all interested parties with no formal academic qualifications required.