PMA Media Training courses

...Developing a digital edition that readers will pay for - Converting free subscribers to paid services - Repackaging archive content to maximise its value...

...and how to edit using Apple's Final Cut Pro (also available in iMovie or Adobe Premiere) For media professionals in editorial, marketing and PR who...

...of this social medium's influence - Selecting the right presence for your organisation – Groups or Pages - How to design the most effective 'brand' identity...

...Analysing and understanding your market opportunities and how to improve them - Using market research to identify your target market - Building target...

...wireframes and project schedule - Targeting the right app stores, and how to set them up - Avoiding submission and publishing problems - How to ensure...

...How to make yourself and your interview subject feel at ease - What podcast content can offer that print cannot - The key elements of storytelling in radio journalism...

...Suitable for: Media professionals in editorial, marketing and PR who need to expand their online skillset to include shooting video for the web and mobile media...

...Assessing your customers and what they want from you - How accurately does your online offering fulfill your customers' needs? - Social networking sites...

...Twitter and Linkedin paid advertising options - Measuring success and...

...Adding music, building a soundtrack - Deleting and storyboard editing - Adjusting edit points, rippling edits and fine-tuning - The Trim Edit window...

...to different media platforms - Making headlines fit - News and feature heads: the differing approaches - Using 'power' words - Key lessons for online headlines...

...The course has lots of practical writing sessions. Includes: - How understanding your readers and your market affects the content and style of your writing...