PMA Media Training courses

...For publishers, senior marketers and editors developing a digital publishing strategy for specialist consumer or B2B titles across websites...

...Using filters, creating motion effects and adding titles - Ouputting for web or...

...Competiton and promotion guidelines imposed by Facebook – and how to avoid deletion - Facebook advertising: relevancy and optimisation - The rise of Facebook commerce...

...New product development and relaunches - Marketing channels – particularly online - How to cost your efforts and results - Evaluation techniques to keep you on track...

...Mobile strategies that will work for your publication, business, brand or organisation. Includes: - Overview of the mobile market and devices...

...How to make yourself and your interview subject feel at ease - What podcast content can offer that print cannot - The key elements of storytelling in radio journalism...

...with advice to delegates on kit - Framing shots, with lighting and sound considerations - How to cope with interruptions and changing conditions...

...which to use, when and how - Other things you can do to boost sales: from email-shots and search engine marketing to viral marketing and sponsored links...

...through the most relevant social networks. A practical guide to the two most effective social networks to grow your business. Includes: - Why use Twitter and Linkedin...

...sub-clips and markers - Inputting video, marking and logging footage - Preference settings - Working and adjusting audio; making an audio-only...

...Suitable for: Those who want to improve all aspects of headline writing, especially online. Also relevant for those in public relations and marketing...

...Differing styles of writing for digital and print media - Emails and digital communications that get read - Why you need to write to a house style...