The Practical Guide to Marketing

The Chartered Institute of Marketing

Training

In London and Cookham

£ 1,605 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

This is an introductory and practical course to introduce the basic elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify market opportunities for business development. Crucially, the content will address a practical approach to marketing and marketing planning and how to write a marketing plan and marketing communications plan for your own organisation and other practical advice.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course will interest relative newcomers to marketing, whether they are new to business or migrating from another role. It will prove valuable to those working with marketing teams and wishing to develop a greater understanding of their activities, especially the creation of a marketing plan.

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Subjects

  • Marketing
  • Marketing Communications
  • Marketing Planning
  • Communications
  • Planning
  • Marketing Audit
  • Marketing Tools
  • Marketing Mix
  • Marketing Strategy
  • Marketing plan
  • Marketing Techniques

Course programme

Learning outcomes
  • Define and assess the role of marketing activity in your organisation.
  • Develop a customer focus for your organisation.
  • Use a series of templates to produce a marketing audit.
  • Use a template marketing plan to consider future direction for your organisation.
  • Use a template marketing communications plan to integrate traditional and digital communications to deliver effective responses to campaigns.
  • To appreciate what your organisation's brand means to customers.
  • Understand a range of strategic marketing strategies available to your organisation and how to deliver them, using various channel options.
  • Overall to be more confident when contributing to or making marketing decisions.

Additional information

The CIM Experience


 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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The Practical Guide to Marketing

£ 1,605 + VAT

The best International Trade courses

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