Pricing and Customer Value Decisions

London Business Training & Consulting

Course

In Hammersmith

£ 525 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Communications
  • Demand
  • Price elasticity
  • Decisions
  • Customer
  • Customer Value Decisions
  • Pricing and cost
  • Pricing management
  • Management
  • Relationship
  • Propositional costs

Course programme

Price and Customer Value Decisions
  • Price elasticity of demand
  • The concept of pricing and cost
  • The relationship between pricing and propositional costs
  • Pricing management
Learning outcomes

Upon completion of this course, you will be able to understand:

  • The concept of price elasticity of demand.
  • Price, and its relationship with costs, quality,and value.
  • How customers perceive price.
  • Pricing strategies and how to price new offerings.
  • Cost-, competitor-, demand-, and value-oriented approaches to pricing.
  • How pricing operates in the business-to-business setting.

See related categories

Pricing and Customer Value Decisions

£ 525 VAT inc.

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