Principles of Marketing

Jarrold Training

Short course

In Norwich

£ 250 + VAT

The best Strategic Marketing courses

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Description

  • Type

    Short course

  • Location

    Norwich

  • Duration

    1 Day

This course is suitable for people considering setting up their own business, or for people in employment who want to learn the fundamentals of creating a Marketing / Business plan. Suitable for: No previous knowledge is required.

Facilities

Location

Start date

Norwich (Norfolk)
See map
St James Mill, Whitefriars, NR3 1SH

Start date

On request

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Reviews

Course programme

What is Marketing?

Product Analysis

  • Defining Features and Benefits
  • SPACED Benefits

The Product Life Cycle

  • Introduction
  • Growth
  • Maturity
  • Decline

The 7 P's of The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place
  • People
  • Physical Evidence
  • Process

The Boston Box

  • Problem Children
  • Stars
  • Cash Cows
  • Dogs

SWOT Analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Ansoff's Growth Strategy

Developing a Marketing Plan

See related categories

Principles of Marketing

£ 250 + VAT

The best Strategic Marketing courses

See all

See all