Product Marketing: Creating a Marketing Plan

Simpliv

Course

Online

£ 3 + VAT

The best Other Marketing courses

See all

See all

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:Foundations:What is Marketing
Creating Insanely Great Customers
Personas
Differences in Geography, Demographics, 
Bias, Ways of Doing Business and CulturesPreparation for Planning:Target Market(s)
PositioningMarketing Plan:Value, Messaging and Messages
Marketing Strategies, Objectives, Types and Techniques
Media, Mix and Plan
Packaging and Bundling
Marketing Communications
Channels
Typical Product Marketing Manager Activities
Timing, Budget and Schedule/Responsibilities
Sustaining/Ongoing Marketing Plan and MetricsThe course includes a detailed workbook to be used to create a marketing plan.The course includes two bonus features not found anywhere else:First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.This is in addition to getting a course completion certificate provided by Simpliv to prove you have the skills to get the job done.Who is the target audience?Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur)Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist)Product: Owners, Strategists, Solution, Line, ScientistManager: Industry, Portfolio, ProgramBusiness AnalystsField Marketing

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Learn about the basic elements of marketing
Understand what goes into a launch plan and on-going or sustaining marketing plan
Be able to write a basic marketing and launch plan

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 4 years

Subjects

  • Product Management
  • Marketing manager
  • Product marketing
  • Sales Training
  • Demographics
  • Writing
  • Materials
  • Market Research
  • Marketing Strategy
  • Sales
  • Marketing
  • Market
  • Business Development

Course programme

Introduction 7 lectures 00:00 Introduction Learning Objectives Suggested Reading Materials •Creating Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – About the Exercises: For each lesson Inputs to Writing a Marketing Plan Outputs from Marketing Plan Marketing Principle's Lessons Introduction 7 lectures 00:00 Introduction Learning Objectives Suggested Reading Materials •Creating Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – About the Exercises: For each lesson Inputs to Writing a Marketing Plan Outputs from Marketing Plan Marketing Principle's Lessons Introduction Introduction Introduction Introduction Learning Objectives Learning Objectives Learning Objectives Learning Objectives Suggested Reading Materials •Creating Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – Suggested Reading Materials •Creating Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – Suggested Reading Materials •Creating Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – Suggested Reading Materials •Creating Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – Insanely Great Customers – of Product Management and Marketing – It is more than Demographics. Its about Behavior...What do people do? – Market Research, Henry Ford and Faster Horse – Content, Content – Think Again! – Sales the Right Selling Tools – Key Lessons You Can Learn from P&G, HP and Apple – Market Segmentation Right – About the Exercises: For each lesson About the Exercises: For each lesson About the Exercises: For each lesson About the Exercises: For each lesson Inputs to Writing a Marketing Plan Inputs to Writing a Marketing Plan Inputs to Writing a Marketing Plan Inputs to Writing a Marketing Plan Outputs from Marketing Plan Outputs from Marketing Plan Outputs from Marketing Plan Outputs from Marketing Plan Marketing Principle's Lessons Marketing Principle's Lessons Marketing Principle's Lessons Marketing Principle's Lessons Introduction, Definitions, Creating Insanely Great Customers and their Journey 5 lectures 21:03 Introduction Lecture Video Pre-Lesson "What is" Quiz What is Marketing, Sales, Business Development,Account Management Lecture Video Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
Introduction: Exercise Post-Lesson "What is" Quiz Pre-Lesson "Creating Insanely Great Customers" Quiz Creating Insanely Great Customers Video
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
Customer Journey Exercise Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz Introduction, Definitions, Creating Insanely Great Customers and their Journey 5 lectures 21:03 Introduction Lecture Video Pre-Lesson "What is" Quiz What is Marketing, Sales, Business Development,Account Management Lecture Video Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
Introduction: Exercise Post-Lesson "What is" Quiz Pre-Lesson "Creating Insanely Great Customers" Quiz Creating Insanely Great Customers Video
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
Customer Journey Exercise Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz Introduction Lecture Video Introduction Lecture Video Introduction Lecture Video Introduction Lecture Video Pre-Lesson "What is" Quiz Pre-Lesson "What is" Quiz Pre-Lesson "What is" Quiz Pre-Lesson "What is" Quiz What is Marketing, Sales, Business Development,Account Management Lecture Video Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
What is Marketing, Sales, Business Development,Account Management Lecture Video Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
What is Marketing, Sales, Business Development,Account Management Lecture Video Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
What is Marketing, Sales, Business Development,Account Management Lecture Video Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
Understand what:
  • Marketing, sales, business development, account management is and does in a digital world
  • The Customer Journey is…
Introduction: Exercise Introduction: Exercise Introduction: Exercise Introduction: Exercise Post-Lesson "What is" Quiz Post-Lesson "What is" Quiz Post-Lesson "What is" Quiz Post-Lesson "What is" Quiz Pre-Lesson "Creating Insanely Great Customers" Quiz Pre-Lesson "Creating Insanely Great Customers" Quiz Pre-Lesson "Creating Insanely Great Customers" Quiz Pre-Lesson "Creating Insanely Great Customers" Quiz Creating Insanely Great Customers Video
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
Creating Insanely Great Customers Video
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
Creating Insanely Great Customers Video
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
Creating Insanely Great Customers Video
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
  • Understand Pre-Work
  • What is the Customer Journey and Creating Insanely Great Customers
  • Importance of values and vision
Customer Journey Exercise Customer Journey Exercise Customer Journey Exercise Customer Journey Exercise Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz Personas, Differences, Target Markets and Positioning ypes and Techniques Video
  • Understand the many marketing strategies, types, techniques and tactics. Learn about the 11 Ps marketing
  • Understand the many marketing strategies, types, techniques and tactics. Learn about the 11 Ps marketing
  • Understand the many marketing strategies, types, techniques and tactics. Learn about the 11 Ps marketing
Post-Lesson "Marketing Strategy" Quiz Post-Lesson "Marketing Strategy" Quiz Post-Lesson "Marketing Strategy"...

Additional information

Basic Understanding of Business Use of Power Point if student desires to do the exercises

See related categories

Product Marketing: Creating a Marketing Plan

£ 3 + VAT

The best Other Marketing courses

See all

See all