Professional event management

Overview
Professional event management will help you to understand and appreciate the vital role events can play within a media and public relations strategy or campaign or as part of the marketing and promotion of products, services, issues and initiatives. It will provide you with a complete grounding in the effective organisation and successful management of events. This is an interactive workshop, which will give you the chance to work in teams on real life event management projects.

Prerequisites
You will be currently organising events or looking to do or you may be managing in-house or consultancy staff who organise events for you. Alternatively you may be looking to establish a career in event management.

Course Content Definitions

• what is it about events
• what is an event
• types of events

The event process

• what are we looking to achieve in the short, medium and long-term

Organising event

• the event management strategy
• creativity
• delivery
• debrief

On the day

• the do's and don'ts of event management