Professional Marketing - Virtual Learning
Course
Online
Description
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Type
Course
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Methodology
Online
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Duration
10 Months
Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business. Suitable for: Who is it for? Marketers responsible for managing the marketing process at an operational level Those moving into a mid-level marketing position.
Important information
Documents
- Course guide - Professional Diploma in Marketing virtual learning
Reviews
Course programme
Course review:
The Professional Diploma in Marketing provides the knowledge, skills and the ‘ability to do’ in relation to operational marketing management. It is for individuals looking to build their practical skills and broaden their strategic perspective.
What you will learn
You’ll learn how to:
- Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
- Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
- Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
- Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects
Course modules
- Marketing Planning Process
- Delivering Customer Value through Marketing
- Managing Marketing
- Project Management in Marketing
The virtual learning programme combines live interactive tutorials, group and one2one tutor led sessions over a period of 10 months. Study from any location yet still benefit from the interaction and support gained in a traditional classroom environment.
Additional information
This all-inclusive price includes £160 student membership during your studies; £255 assessment fees; all tuition costs; 24/7 access to CIMCity and study materials
Professional Marketing - Virtual Learning