Promoting the Business
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Class hours
20h
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Duration
Flexible
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Start date
Different dates available
As a business owner, or manager of a commercial enterprise, you will need to know how to get and maintain the flow of customers and sale revenues into the business. Marketing promotional activities are critical to the growth, and indeed the survival of your business, and the more you know about the best options to choose, the more likely you are to meet your sales targets.
Facilities
Location
Start date
Start date
About this course
This practical course will give the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.
In addition, the course contains many vital tools to help you plan for and develop your promotional activities
Business Start-ups and Business Owners
CERTIFICATION: Global Management Academy Certificate.
Reviews
Subjects
- Marketing
- Business
- Business Promotion
- Marketing promotional
- Promotional Options
- Marketing Strategy
- USP
- Marketing Mix
- Branding your Business
- Media planning
- TV Advertising
- Public Relations
Teachers and trainers (1)
James Johnston
Director of Studies
James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.
Course programme
The contents of this course include:
- Defining your Marketing Strategy
- Developing your USP
- Using the Marketing Mix
- Building a Corporate Image
- Branding your Business
- Media Planning and Management
- Radio and TV Advertising
- Direct Mailing
- Marketing Material and Promotions
- Managing Public Relations
- Evaluating your Marketing Activities
Additional information
Promoting the Business