Public Relations Planning
Course
In Hammersmith
Description
-
Type
Course
-
Level
Intermediate
-
Location
Hammersmith
-
Duration
1 Day
Target audience
Chief Communications Officers
Public relations and communications directors, managers, practitioners and staff.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Public Relations
- Public
- Planning
- Communications
- Importance
- Environment
- Campaigns
- Programmes
- Strategic
- Template
Course programme
- The importance of context
- External environment
- Internal environment
- Strategic public relations programmes and campaigns
- Systems context of planning
- A planning template
Upon completionof this course, you will be able to understand:
- The principal external influences and the organisational context in which public relations planning and management is undertaken.
- How to use strategic tools to analyse the external and organisational context.
- How to plan a research-based strategic campaignor programme.
- How to effectively manage and evaluate the impact of campaigns and programmes.
Public Relations Planning