Sales Process Mapping

The five steps in the Customer Buying Process consists of several key activities and has a predictable, measurable outcome.

Step One: Identify needs

Business owners look for ways to improve revenues and market share, to lower costs, and to improve operating efficiencies. Consumers look for ways to improve their standard of living or their overall satisfaction.

Step Two: Determine requirements

The customer’s goal in this step is to clearly identify all the aspects of the problem or opportunity they are trying to solve and to specify the requirements for a solution.

Step Three: Evaluate options

The customer solicits proposals and seeks out proof that the potential vendors can meet the stated requirements.

Step Four: Negotiate

The customer now has a clear understanding of the options available and begins negotiations to acquire the product or service. Price is one consideration, but negotiating considerations include the cost of change and the risk that the solution will not meet their needs.

Step Five: Implement and evaluate success

The product or service is implemented and the customer begins the process of judging whether it truly meets the stated needs. Five steps define the sales process methodology. Each step is made up of several key activities with predictable, measurable outcome.