Sampling in Market Research
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
This course enables you to. Consolidate ones knowledge on generating fit-for-purpose samples. Be aware of the implications of working with data derived from samples. Understand more advanced associated topics such as design effects, weighting and the power of tests. Suitable for: This course is suitable for researchers of all levels of experience who have a significant amount of dealing with quantitative survey data.
Facilities
Location
Start date
Start date
About this course
Delegates should also have attended the Elementary Sampling course (or be fully familiar with its material), have a high level of numeracy and be comfortable with using and manipulating simple algebraic formulae.
Reviews
Course programme
Objective
This course enables you to
- Consolidate ones knowledge on generating fit-for-purpose samples;
- Be aware of the implications of working with data derived from samples.
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Understand more advanced associated topics such as design effects,
weighting and the power of tests.
By the end of the course, delegates should understand:
- The concepts covered in the Elementary Sampling course;
- Have an awareness of the different types of weights, the situations in which they are applied and their implications;
- The concepts of standard deviation, standard error, test power and the normal distribution as applied to the calculation of statistical reliability and confidence intervals;
- The concept of Random Probability Sampling and be fully comfortable with it;
- The difference between percentage, mean and net scores.
This course is suitable for researchers of all levels of experience who have a significant amount of dealing with quantitative survey data. Delegates should also have attended the Elementary Sampling course (or be fully familiar with its material), have a high level of numeracy and be comfortable with using and manipulating simple algebraic formulae.
Price
- Members £295 + VAT
- Non Members £445 + VAT
Sampling in Market Research