Sampling in Market Research

The Practice of Sampling in Market Research: Advanced Sampling
Objective
This course enables you to

• Consolidate ones knowledge on generating fit-for-purpose samples;
• Be aware of the implications of working with data derived from samples.
• Understand more advanced associated topics such as design effects, weighting and the power of tests.
  

Learning outcomes
By the end of the course, delegates should understand:

• The concepts covered in the Elementary Sampling course;
• Have an awareness of the different types of weights, the situations in which they are applied and their implications;
• The concepts of standard deviation, standard error, test power and the normal distribution as applied to the calculation of statistical reliability and confidence intervals;
• The concept of Random Probability Sampling and be fully comfortable with it;
• The difference between percentage, mean and net scores.

Who will benefit?
This course is suitable for researchers of all levels of experience who have a significant amount of dealing with quantitative survey data. Delegates should also have attended the Elementary Sampling course (or be fully familiar with its material), have a high level of numeracy and be comfortable with using and manipulating simple algebraic formulae.
Price

• Members £295 + VAT
• Non Members £445 + VAT