Search Engine Optimisation

Delivery method
Classroom based, maximum 5 delegates

Course description
[b]Introduction[/b]
• What†s new in search engine marketing?
• Myths and preconceptions about search engine optimisation (SEO)
• Using blogging as an SEO tool

[b]How search engines work[/b]
• How is your organisation doing?
• How pages are indexed
• Popularity and link equity explained

[b]Spider killers[/b]
• Working with scripts
• Working with frames and tables
• Avoid spider spamming and keyword stuffing
• Doorway/gateway pages

[b]Constructing search engine friendly pages[/b]
• Structured markup
• Instructions for robots
• Optimising metadata
• Optimising title syntax
• Identifying suitable landing pages
• Building reciprocal links

Suitable for
This practical course will teach you about search engine registration and how to effectively manage your website's positioning with the main search engines.

Requirements
You need no previous experience to attend this course.