Search Engine Optimisation SEO

Harlequin Training

Course

In London

£ 395 + VAT

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Description

  • Type

    Course

  • Methodology

    Inhouse

  • Location

    London

  • Duration

    395 Days

Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course will show you methods of potentially earning more revenue from your website, while providing visitors with a more rewarding online experience. Suitable for: Delegates with an understanding of internet technologies.

Facilities

Location

Start date

London
See map
2 Exmoor Street, W10 6BD

Start date

On request
Inhouse

Start date

On request

About this course

Delegates should have an understanding of internet technologies.

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Course programme

Search Engine Optimisation SEO

INTRODUCTION
  • The difference between spiders and directories

  • The difference between SEO and PPC

  • Who’s who - identifying key search engines

    HOW SEARCH WORKS


  • Boolean logic and advanced search techniques

  • How are you doing now?

  • How do spiders see your pages

  • How spiders index pages

  • Factors affecting search results

    SPIDER KILLERS


  • Server administration issues

  • Working with scripts

  • Working with frames and tables

  • Avoid spider spamming and keyword stuffing

  • Doorway/gateway pages

    CONSTRUCTING ENGINE FRIENDLY PAGES


  • Structured mark up

  • Instructions for robots

  • Optimising metadata

  • Optimising title syntax

  • Identifying suitable landing pages

  • Using structural tags

  • Building reciprocal links

    KEY WORD RESEARCH


  • Coming up with a master list

  • Using key word suggestion tools

  • How do I know which words my customers are actually using?

  • Can I minimise the competition for my keywords

  • Implementing keywords into content and page structure

  • Which words should I use for SEO and which for PPC

    BUYING YOUR WAY IN


  • Using link builders

  • Identifying who’s who in the paid world

  • Paying for inclusion

  • Paid placement listings

  • Pay per click

    DEFINING A PLAN FOR YOUR ORGANISATION


  • Setting and attaining objectives

  • Planning a strategy

  • When and what to register

  • Deciding on a schedule for updates

  • Performing spot checks

  • Monitoring your web stats - checking web logs for evidence of crawlers

  • Maintaining your position

  • Using SEO software

    Questions and answers

    • Additional information

    Payment options: Harlequin Training at an Adobe & Quark authorised training provider and are registered with the Institute of IT Training.
    Students per class: 7

    See related categories

    Search Engine Optimisation SEO

    £ 395 + VAT

    The best Internet Marketing courses

    See all

    See all