Online marketing: a short introduction

City Lit

Course

In London

£ 99 VAT inc.

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Description

  • Type

    Course

  • Location

    London

  • Start date

    Different dates available

This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.

Facilities

Location

Start date

London
See map
Keeley Street, Covent Garden, WC2B 4BA

Start date

Different dates availableEnrolment now open

About this course

Identify a range of internet marketing techniques and choose suitable ones for a business
Get started with SEO
Demonstrate an awareness of online advertising techniques
Appreciate how businesses can use blogging and social media sites for marketing.

No.

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Subjects

  • Internet
  • Marketing

Course programme

An overview of:
Traditional marketing and the internet
Outbound and inbound marketing
Search engines and Search Engine Optimization (SEO)
How advertising on the internet works
Social media marketing.

Each student will have their own computer. Presentations will be made using computers, whiteboard, overhead screen and printed notes. Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Additional information

Other digital marketing course including: Online marketing: a detailed introduction, Google Analytics: introduction, Google AdWords: introduction, Introduction to Affiliate Marketing, City Lit Pro: start a career in digital marketing. General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00. See the course guide for term dates and further details

See related categories

Online marketing: a short introduction

£ 99 VAT inc.

The best Internet Marketing courses

See all

See all