Search engine optimisation - tools & techniques - next steps (level 2)

Course Content:
??? Recap of basic SEO
??? Learning how and where your users search
??? Keyword research with Google Trends, Keyword Planner and other tools
??? Developing effective content for your website and elsewhere
??? Creating web content for users and SEO
??? Using PPC Advertising with SEO
??? Tracking ROAS and ROI
??? Resolving server and performance issues
??? Migrating a site to another server or domain name
??? Using Web Analytics software (for example Google Analytics and Search Console) to measure site performance

Students on this course should have a basic understanding of SEO from attending the course Search Engine Optimization or have a similar level of experience.

This course will demonstrate the use of Google AdWords and Google Analytics in support of SEO. Students wishing to gain a more complete knowledge of these products should attend the specific courses in these subjects.
Assessment Methods:
Price includes:

Training notes
Certificate of completion