Selling Skills

Title: Selling Skills Duration: 2 Days Delegate No: Min: 4 Max: 8 Course Synopsis Successful selling is about building rapport with the buyer, understanding their needs and wants and providing a product or service that matches their need. To be effective a sales person needs confidence, great communication skills and to be able to follow a sales process that moves the sale forward without being pushy. This tailored in-company selling skills course covers all the basics of successful selling in a practical and interactive way. Target Audience: This course provides in-company training for individuals who are new to selling or have had no previous sales training. Course Objectives: By the end of this course participants will be understand the psychology and principles of effective selling and will be able to follow a sales process which makes it easy for buyers to buy. Programme Topics: • The psychology and principles of selling • First impressions • Building trust and rapport • Questioning and listening to uncover customer needs • Features and benefits • Handling concerns and objections • Gaining commitment Programme Methodology: • The trainer will introduce the sales process and the underlying skills and techniques • There will be lots of individual and small group exercises to practise the skills and techniques • Each participant will have the opportunity to practise a sales conversation with a buyer and also to experience a sales meeting from the buyer’s perspective • A workbook will be provided for each participant covering the key topics of selling skills with space to make personal notes

Selling Skills Training
Course Synopsis
Successful selling is about building rapport with the buyer, understanding their needs and wants and providing a product or service that matches their need. To be effective a sales person needs confidence, great communication skills and to be able to follow a sales process that moves the sale forward without being pushy. This tailored in-company selling skills course covers all the basics of successful selling in a practical and interactive way.
Target Audience
This course provides in-company training for individuals who are new to selling or have had no previous sales training.
Course Objectives
By the end of this training course participants will be understand the psychology and principles of effective selling and will be able to follow a sales process which makes it easy for buyers to buy.
Programme Topics

• The psychology and principles of selling
• First impressions
• Building trust and rapport
• Questioning and listening to uncover customer needs
• Features and benefits
• Handling concerns and objections
• Gaining commitment

Programme Methodology

• The trainer will introduce the sales process and the underlying skills and techniques
• There will be lots of individual and small group exercises to practice the skills and techniques
• Each participant will have the opportunity to practice a sales conversation with a buyer and also to experience a sales meeting from the buyer's perspective
• A workbook will be provided for each participant covering the key topics of selling skills with space to make personal notes