Diploma in Sales and Marketing - CPD & IAO Accredited

COURSE CURRICULUM

Introduction to Sales

• Sales Management- Part 1
• Sales Management- Part 2
• Sales Management- Part 3
• Sales Management- part 4
• Sales Management- Part 5
• Sales Management- Part 6
• Sales Management- Part 7

Sales Management

• Module One – Getting Started
• Module Two – Understanding the Talk
• Module Three – Getting Prepared to Make the Call
• Module Four – Creative Openings
• Module Five – Making Your Pitch
• Module Six – Handling Objections
• Module Seven – Sealing the Deal
• Module Eight – Following Up
• Module Nine – Setting Goals
• Module Ten – Managing Your Data
• Module Eleven – Using a Prospect Board
• Module Twelve – Wrapping Up

Introduction to Marketing

• Module One – Getting Started
• Module Two – What is Marketing
• Module Three – Common Marketing Types (I)
• Module Four – Common Marketing Types (II)
• Module Five – The Marketing Mix
• Module Six – Communicating the Right Way
• Module Seven – Customer Communications
• Module Eight – Marketing Goals
• Module Nine – The Marketing Funnel
• Module Ten – Marketing Mistakes (I)
• Module Eleven – Marketing Mistakes (II)
• Module Twelve – Wrapping Up
• Level 3 Diploma in Marketing- Activities

Sales and Marketing

• Defining Marketing
• Recognizing Trends
• Doing Market Research
• Strategies for Success
• Mission Statements
• Trade Shows
• Developing a Marketing Plan
• Increasing Business
• Saying No to New Business
• Advertising Myths
• Networking Tips

Sales Strategies

• Selling Skills
• The Sales Cycle
• Framing Success
• Setting Goals with SPIRIT!
• The Path to Efficiency
• Customer Service
• Selling More
• Selling Price