Seth Godin's on Presenting to Persuade

Turning Powerpoint into a useful tool 1 lecture 00:36 Introduction preview Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Turning Powerpoint into a useful tool 1 lecture 00:36 Introduction preview Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Introduction preview Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Introduction preview Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Introduction preview Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Introduction preview Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Welcome to this short course on making change happen using Powerpoint. The goal of these videos is to help you see the problem (and the opportunity) differently. And then the real growth will come from answering the self-directed questions and redoing your slides. The sooner you can test out this new approach, the better. Understanding the leverage that a presentation gives you 3 lectures 09:18 Making change and communicating We spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: Enrollment Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Should you send a memo instead More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. Understanding the leverage that a presentation gives you 3 lectures 09:18 Making change and communicating We spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: Enrollment Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Should you send a memo instead More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. Making change and communicating We spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: Making change and communicating We spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: Making change and communicating We spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: Making change and communicating We spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: spend way too much time creating, giving, and most of all, consuming presentations. The seduction of the power of the presentation--combined with the fear of being seen. Decks are either a great way to be seen or a great way to hide. Exercise: What’s the best presentation you’ve ever attended? Or the best you’ve given? What do the great presentations have in common? Here's a talk I gave around my book Linchpin. I hope you'll be able to see how I use my slides, instead of having my slides use me: Enrollment Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Enrollment Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Enrollment Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Enrollment Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Design thinking: What’s it for? What change are you trying to make? Who needs to be onboard for that change to happen? Do you have enrollment? The tin man wanted to go with Dorothy. Is this audience eager to go on a journey with you? Should you send a memo instead More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. Should you send a memo instead More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. Should you send a memo instead More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. Should you send a memo instead More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. More than a sales pitch. If your deck was a memo instead, how would it read? Can you condense it to one page? Does it make sense as a narrative? Write it up and see.The Amazon method: Run your next meeting this way. Get buy-in in advance, and actually do it. Make a list of all the things you have control over. Figure out what other tools would increase the chance that your ideas would be heard. Thinking hard about your role 2 lectures 09:59 The four elements of persuading with a deck In order to use design thinking, we need to ask: who is it for Enrollment The presentation The aftermath/call to action It's so tempting to gloss over these steps and get right to the deck. But that's a huge mistake, because it'll leave you right where you started. Instead, take the time to find a partner, a co-worker or friend who can dissect your analysis. Is the audience judging you the way you want to be judged? Is your point of view clear? If so, is your argument sensible? Urgent? Assertions and exhibits Here then are the two key elements that have to be included in a successful deck. 1. What assertions are you making? 2. And where are the exhibits that back you up? Not just proof in the legal sense, but emotional proof. How do you earn the enthusiastic support of your audience, an audience that isn't nearly as well-versed or as motivated as you are? Thinking hard about your role. 2 lectures 09:59 The four elements of persuading with a deck In order to use design thinking, we need to ask: who is it for Enrollment The presentation The aftermath/call to action It's so tempting to gloss over these steps and get right to the deck. But that's a huge mistake, because it'll leave you right where you started. Instead, take the time to find a partner, a co-worker or friend who can dissect your analysis. Is the audience judging you the way you want to be judged? Is your point of view clear? If so, is your argument sensible? Urgent? Assertions and exhibits Here then are the two key elements that have to be included in a successful deck. 1. What assertions are you making? 2. And where are the exhibits that back you up? Not just proof in the legal sense, but emotional proof. How do you earn the enthusiastic support of your audience, an audience that isn't nearly as well-versed or as motivated as you are? The four elements of persuading with a deck In order to use design thinking, we need to ask: who is it for Enrollment The presentation The aftermath/call to action It's so tempting to gloss over these steps and get right to the deck. But that's a huge mistake, because it'll leave you right where you started. Instead, take the time to find a partner, a co-worker or friend who can dissect your analysis. Is the audience judging you the way you want to be judged? Is your point of view clear? If so, is your argument sensible? Urgent? The four elements of persuading with a deck In order to use design thinking, we need to ask: who is it for Enrollment The presentation The aftermath/call to action It's so tempting to gloss over these steps and get right to the deck