Social Media for Beginners the Why and How?

So ... how many people have told you that as a business owner, you should be "doing" Social Media? That you should be tweeting as often as possible, and telling all your friends on Facebook what the latest developments are in your industry?

Why?
Perhaps you already realise the benefits that many business are realising from their Social media efforts, and you want some for yourself? You've been convinced of the need, but you don't have a clue where to start, or you fear that your blogs and status updates will come back to harm you, or destroy your hard-earned reputation
Help is at hand....

In this 1-day, hands-on workshop, presenters from the specialists Influence Agents, will not only show you why you should be utilising Social Media to grow and stimulate your networks, but also learn how to use the best tools for the job, in a way that doesn't rob you of every waking (and working) moment.

You'll learn:

o How to develop a social mindset - Your reason to speak, making it easy to create compelling stories to share with your followers
o Why Social Media is the fastest and lowest cost route to market available to businesses of all sizes
How to create your unique tone of voice - The rules of engagement, which will ensure consistent messages, that are congruent with your overall business strategy and objectives
o How to position yourself as an industry expert - attract followers who are interested in what you have to offer
o How to integrate your networks - Manage your conversations, across a number of social platforms, from one central location, ensuring nobody misses out on your important news
o How to monitor conversations about you, your brand/company, and your products and services - Find influencers and advocates, and leverage their networks to further grow your business
o Why video marketing is more accessible than you think, and how you can leverage this under-utilised broadcast medium to reach your audience, to enjoy higher conversion rates from your followers, and to strike a blow to your competitors into the bargain!

o ... and how to Blog, Tweet, and Facebook your way to higher levels of business success

The workshop is performed in a open and encouraging environment in a central London location, with excellent facilities. We advise attendees to bring their own laptops for the session, however, laptops can be provided at a cost of £10.

Please note that advance notice of laptop booking, must be given as otherwise we cannot guarantee availability.