Delivering Marketing Communications

Delivering Marketing Communications

Develop your understanding of how PR, advertising, direct marketing, promotions and the internet can make a significant impact on your companies competitive position and create a successful marketing communications plan.

WHAT WILL THIS COURSE HELP YOU TO DO?:

Learn how to develop and implement a clear marketing plan that communicates consistent and meaningful messages about your brand, products and services to a defined target audience.

KEY LEARNING POINTS:

* Set precise and measurable objectives for customer communications
* Align your customer communications across all media into an integrated approach
* Develop a ‘media neutral’ marketing communications plan
* Create a measurable return on investment whilst achieving objectives
* Integrate new media with traditional media to deliver maximum impact
* Learn how to use a clear planning framework
* Understand how you can gain best value from your marketing agency
* Ensure that your organisation communicates more effectively and consistently with its employees

PRICES:

Non-members & Subscribers: £275* or Full members: £240*

TIME:

09.30 - 4.30

Prices include all course materials, refreshments & a buffet lunch