Social Media Marketing for Business Management

This Social Media Marketing for Business Management is designed to teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube, and other platforms. It will give you an overview of social media’s role in driving customer engagement, and its role in optimizing Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.